Demand for antique jewellery is strong, with buyers finding its sparkling appeal irresistible – expert jeweller Susannah Lovis explains why you should be investing.Everyone has their own tastes, styles and preferences to adhere to when it comes to buying jewellery because we all wear accessories for different reasons. If, like most, you prefer something unique – a timeless piece – then perhaps you should consider investing in some fine antique jewellery. When it comes to antique and vintage pieces, there are a plethora of London jewellers that supply beautiful necklaces, bracelets, rings and brooches for you to browse until you find the piece that’s right for you. Below, you will find just a few of the wealth of reasons you should consider buying antique jewellery.One of a kindOne of the biggest advantages of buying older jewellery is that you can all but guarantee that nobody else will have the exact same piece as you. Old jewellery was usually hand-made, or even custom-made, meaning that each is slightly different to the next. Antique jewellery is often the product of remarkably skilled craftsmen, each with individual, intricate designs that represent the style and trend of the era. This explains, in part, the increasingly popular notion of buying antique engagement rings, as each ring-wearer likes to feel special.Equally, when buying a gift for a particularly special event such as a graduation, christening or a landmark birthday; vintage jewellery encompasses core themes of individuality, recognition and importance to truly mark the occasion. Any piece is bound to be well-received, whether you’re buying to gift, treating yourself or making an investment, because there’s something truly special about owning a piece that is one of a kind.Historical contextWhen you opt to buy an antique piece of jewellery, you are essentially embracing the historical significance of the ornament. Whether it’s around your neck, wrist or finger; an article has a story to tell. There is something undeniably romantic about possessing a family heirloom, although unfortunately, not everyone is lucky enough to inherit such treasures.Through purchasing vintage and antique jewellery, you can connect yourself to a historical period of your choosing, whether that be exquisite treasures from the Victorian era or a remarkable art deco design. Each had its own social, political and cultural influences that would prove integral to the values we hold in life today. Wearing a jewel safe in the knowledge that you’re not the first person to wear and love a treasure from the past only adds to the elements of mystery and accomplishment. It is widely acknowledged that wearing jewellery is an art form that allows you to express yourself through aesthetic means. In this sense, it is important to go out with the new and in with the old, for an authentic vision that is unique to you.Ethics and moralsDespite the indisputable beauty that comes with the many forms of diamonds, be it a necklace, ring or bracelet, the industry, as a whole, is plagued with ethical implications. Although there have been many recent attempts to address the issues surrounding diamond sourcing, these often fail or are not completely reliable, meaning you can never truly be sure that your purchase isn’t contributing to unethical procedures elsewhere. Through buying antique jewellery, you are essentially recycling existing diamonds, which you will be able to wear without the guilt affecting your ethics and morals. Because of this, purchasing antique and vintage jewellery is becoming increasingly popular, with the fashionable ethical benefits making it an attractive choice for many.Never go out of styleAlthough following trends can be enjoyable and help to keep you in style, they are unlikely to last forever. This means that a couple of years, months or even weeks down the line, you are likely to lose interest, already looking for the next best thing. Investing in antique jewellery allows you to purchase a timeless piece that can be paired with just about anything, and has managed to withstand the unconventional trends and styles of recent times, but that doesn’t mean you should limit yourself to simple styles when it comes to choosing a piece. Whether you opt for something subtle for everyday wear or a statement gem for special occasions, all truly antique jewels will be stylish for years to come.So, there are various reasons that make choosing antique and vintage style jewellery a sound investment. This trend is unlikely to fade anytime soon, meaning the trinket you choose will keep you feeling happy for years to come until you can eventually hand it down to your children and grandchildren. Why not start your own family heirloom?About Susannah Lovis:Susannah Lovis is one of Mayfair’s most respected and knowledgeable jewellers. Boasting a plethora of bespoke antique jewels, the collection is truly spectacular in both stone and design. From phenomenal Art Deco tiaras to antique engagement rings; there is something for every jewellery enthusiast. Susannah also offers an unparalleled service in resetting, repair and valuation, ensuring you can make the most of your treasures.
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