The organisers of the 44th Olympia International Art & Antiques Fair, Clarion Events, has announced the re-branding of the event after a period of research and consultation to become The Art & Antiques Fair, Olympia.
They said the new marketing look has been designed to fully communicate the eclectic nature of the fair and the unusual breadth of pieces that defines what the event is about. There is also a clean, more modern style.
Explaining the changes, Mary Claire Boyd, Fair Director said, “The brand has a fantastic heritage and has remained strong for many years. The rationale behind the name change is to place more emphasis on the content of the fair, whilst recognising its longevity.”
She continued, “In line with this, the identity and creative puts the stock in the spotlight, reflecting the quality of pieces in a clean and contemporary environment. We are very pleased with the new design and the feedback from exhibitors has been very positive.”